WebTips Wednesday is dedicated to helping web developers, entrepreneurs, and small business owners implement winning strategies using online communication tools and accessible websites. Use the web tips and tools presented here to grow your business!
Today we have a guest post from Ann Lee Carpenter, marketing expert, who gives us 10 useful tips for building our brands.
If you ask 10 different people what branding is, chances are, you'll get 10 different answers. That's because branding is less a tangible entity and more a state of being. Branding your business encompasses everything about your company image, from your company name to what your team wears when exhibiting at trade shows. And it's not just visual, it includes your slogan or tagline, the "voice" of your marketing materials, even how your receptionist answers the phone.
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